Una campaña de broadcast te permite
enviar mensajes masivos a una lista de contactos por
WhatsApp. Ideal para:Importante: Los broadcasts por WhatsApp API
requieren usar
Templates de mensaje aprobados por Meta. No se
pueden enviar mensajes libres como primer contacto.
Antes de enviar un broadcast necesitás un
template aprobado:Tip: Meta aprueba más rápido templates que son
informativos o transaccionales. Evitá lenguaje demasiado
promocional o agresivo.
Para mejores resultados, segmentá tus envíos usando
listas de contactos:ListasCreá listas desde Contactos para agrupar por interés, etapa del
pipeline o ubicación.PersonalizaciónUsá variables para que cada mensaje se sienta personal (nombre,
empresa, etc.).
Después de enviar una campaña, podés ver las métricas:
⌘I
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